Empiria Group is pleased to introduce Kinship, a new family experience concept launching at Vedema, a Luxury Collection Resort, Santorini, and Parīlio, a Member of Design Hotels, Paros.

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Born from our belief that joy begins within and grows when shared, Kinship reimagines family travel as a space for connection, curiosity, and cultural discovery.

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Kinship goes beyond the typical “kids club” and invites families to explore side by side, engaging with the islands’ living heritage through hands-on workshops, creative encounters, and moments designed to restore presence and inspire wonder.

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Kinship at Vedema: Discovering Santorini Together

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At Vedema, Kinship unfolds within the stone walls of a 400-year-old wine estate — a setting that encourages families to slow down, tune in, and rediscover the joy of shared experience.

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Here, mythology, music, and the island’s deep-rooted traditions come alive through:

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• Interactive storytelling and instrument-making workshops at the nearby Symposion Cultural Center
• Visits to the Tomato Industrial Museum, exploring Santorini’s famed cherry tomato heritage through tastings, exhibits, and cooking sessions
• Hands-on cooking classes with Vedema’s culinary team
• Gentle youth spa rituals at the serene Elios Spa
• Guided hikes through Santorini’s cliffside villages and volcanic landscapes
• Farm visits that offer a window into local agriculture and seasonal life
• Horseback riding along Megalochori’s vineyards and coastal paths

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Each experience is crafted to bring families closer, creating memories shaped by discovery, creativity, and the authentic spirit of village life.

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Kinship at Parīlio: A Flow of Togetherness in Paros

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Across the Aegean, Parīlio introduces a Parian expression of Kinship — one shaped by Cycladic calm, authentic interaction, and the natural rhythm of island living.

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Families are invited to join in:

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• Loom weaving workshops with artisans in the village of Marpissa
• Cooking sessions and local culinary exploration guided by Parīlio’s chefs
• Greek language lessons that open the door to deeper cultural connection
• Youth spa rituals and wellness-inspired movement
• Cycling, horseback riding, and water activities
• Cultural treks through the ancient marble quarries of Marathi and visits to the contemporary workshop of Emmanuel Fokianos
• Sustainable farm experiences at Petra Farm and nature walks through Paros Park, an 800-acre peninsula where heritage and landscape coexist

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These moments unfold with ease and intention, inviting families to share in the island’s creative pulse and natural abundance.

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A New Chapter for Family Travel

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With Kinship, Empiria Group continues its mission to create space for joy — spaces where families can explore, rebalance, and connect to what truly matters.
Kinship responds to a growing desire for meaningful travel, offering experiences that honour culture, nurture curiosity, and deepen the bonds between those we travel with.

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Here, children are not simply accommodated but welcomed as fellow explorers. Joy has room to unfold — naturally, intentionally, and together.

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